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Is used car buying a safe bet in Gumtree South Africa?

As with any other advertising website Gumtree lists stuff that other marketers possess, though is changing its tune much more and becoming far more stylish. Just what are we speaking about, you are probably thinking? Pre-owned Vehicles is the highest significant place a mark on Gumtree, where you can list your automobile as a personal car seller or dealership. Which depends largley who you are actually (car dealership or independent buyer or seller) and the number of cars you would like to upload this can either be paid for or absolutely free.

The key convincing factor of the Gumtree Cars‘ sector has been individual motor vehicle placements for a long period. And even though this gradually evolving, with numerous established market players placing their units of cars on the online listing, private car sellers are still the most dominating. The key reason this is so has long been due to the fact that the requirement for private sellers to  touch base with a massive web audience that Gumtree possesses, who in fact may or may not want to buy an automobile, but could be persuaded into doing so right after they view your advertisement. Some car buyers do not buy cars from private individuals due to the fact that they don’t have any credibility. By using Gumtree, private car sellers will have the credibility that will make car buyers more comfortable with buying from them. For instance, it isn’t too long ago that Gumtree began providing superior quality in the auto industry, which is a considerable difference as compared to These include car brands like Opel, VW, Lexus, BMW, Audi, Mercedes-Benz, and more. The deficiency of sellers of these who’d usually make contact with a site like us or a car dealer to sell their vehicles was the majority of the problem here. The main goal of Gumtree is to supply dealers an additional way from which sales leads can be achieved, not to compete with dealers for car buyers who would in any other case not purchase from private sellers of Gumtree. And with the total network altogether, private dealers to may get a little bit of notice from a brand new targeted customers. Why is Gumtree so popular to start with , who said they should and exactly where did they come from ? Well , it goes back directly from the days previous to when people begun use of the Internet , when previously paper classifieds were widely used . More than likely you can just remember waiting around on Tuesday for the arrival of the new edition of the Junkmail , the excitement to be the very first individual to buy the newspaper & glance through the lists for the latest in pre-owned discounts . Number one , to contact a seller then set up a viewing has been and is still , a big benefit . But , then extremely stupidly , the CapeAds or Junkmail , ( everything determined by which section of the South Africa you where in ) made the decision that you needed to make your payment to get access to their benefits on the web and obviously , paid for material online has never been successful anyhow. So the marketplace stayed wide open, first of all for buyers, who didn’t want to wait any longer for every new release and then need to pay for the newspaper and next , for sellers who no longer wished to wait a full week to list their items with the phone . For a very long time there were no rivals in the market to fill the gap , and then in stepped Gumtree .co .za . Sellers and buyers can list & advertise whenever & the race right now wasn’t to acquire the paper, however who’s ad was first of the results.

Something to consider, is that you might not get a warranty from a private sale.

Recently plenty of vehicle dealers progressed to gone secretly and attempted to advertise as private people , due to the fact that Gumtree Used Cars has started to bill used car dealers for the benefit of advertising every couple of days . It appears as though the resistance to fee for classified ads over the internet continues on . The majority of people will always pick the less pricey option if they’re trying to buy previously owned goods.

Auto Mart South Africa – fire from the dust of JunkMail Cars

Auto Mart was formed as rivalry in a marketplace controlled by AutoTrader over 10 years ago.  This makes Auto Mart one of the maturest internet companies in SA if you consider that most internet companies have been around for less than 20 years.  At least the website that we all know and buy our used cars from in South Africa, is today a powerhouse.  This wasn’t the scenario when they started out.

From general dealer to expert!

A really successful area of the junk mail paper was the Automotive section, and next to the AutoTrader journal itself, it was without any doubt the most effective area to go to for locating and  buying a used car for yourself.  AutoTrader’s success was because it had existed ten years before JunkMail came to being, although it wasn’t free. JunkMail and CapeAds where free classified – kind of.  Those who wanted their advertisements on either JunkMail or CapeAds, where enabled to list them without any payment, but needless to say, purchasing the paper itself cost a number of rands.  It wasn’t unusual however, usually you’d go and buy the JunkMail just to check if your auto listing was truly in it – therefore they extracted their money out of you sooner or later. That functioned well for everyone.  It satisfied the extremely eager car buyers whose first task of the day was to get their hands on copies of the classified advertising.  Some folks even stored past copies, many weeks old, only to assess if the listed automobiles where still accessible. This suited the bottom dwelling bargain hunters as a used car that remains in the paper for long opens up the seller to negotiate a more favourable price.  This worked like peanut butter and jam, and we-didn’t actually look for alternatives, well not before the www came charging in.

The change in industry was its catalyst.

Yes, it started when mighty JunkMail began to see an extremely rapid decline in its enterprise of marketing second hand products in the paper.  Their paper was circulated every Thursday and letting the public to market their used items in it for free produced JunkMail a success.  The paper would be handed around and phonecalls made and second hand goods were purchased and sold in this manner.  When junk-mail saw their enterprise becoming dated, they joined up using their sister organization CapeAds located in the Western Cape.

The www – Armageddon for JunkMail Cars

And so this program that had been working for well over ten years abruptly felt the pressure of the information highway and it’s absolutely free enterprise model.  Print media, which had to spend editorial groups, printers, and supply of these various papers and mags didn’t see this coming, therefore the threat of the internet did not appear that fatal.  For us, the advantage of not needing to watch for another copy to look at second hand VW deals, meant that we accommodated the web quickly – we just sought for it and found it. there and then.  JunkMail and CapeAds, whose bread-and-butter was printing papers where slow to adapt to the internet or counter the change, thereby damaging them really.  Moreover, many in the company resisted even though the hints where there…  For a while you can access the most recent listings the moment they were printed online, but you nevertheless needed to pay the R18 access fee.  It was cumbersome and catchy.  JunkMail floundered, and virtually joined a long record of other print publications whose bottom lines where extorted by the internet  where new businesses, including Gumtree boomed by being free, and only available on the internet.

All isn’t lost

It was time for a change and also the very best element of JunkMail – in this case the used cars segment, was changed into Auto Mart. What this means is that Auto Mart had an immediate head start to establishing relationships with car dealers and offering them worth.  And so, just over ten years past the Auto Mart web site was registered and opened for business.  It was probably not smooth sailing as well as though they lost plenty of ground to these new adversaries, they could continue together with the area of the paper that attracted the most visitors and turn it in to a feasible used automobile sales device.